Curvy & Confident

Confidence seems to breed confidence. Research and case studies prove this. One survey respondent noted, “In a society where being bigger is often frowned upon, a woman who can flaunt her curves with her head held high is a confident woman.”

When asked to evaluate their level of confidence in different aspects of their lives, Just My Size respondents highlighted strong confidence at work. More than 87 percent of respondents said they were “confident” or “very confident” in their work. “I have worked to push myself into doing things outside my comfort zone, which has made me more confident,” said another respondent.

Plus-size retailers have agreed stating, “Culturally, the plus size fashion movement has come a long way toward giving women permission to love their bodies and embrace their curves.” Continuing with, “When women stop criticizing their bodies, they feel happier, project more confidence and have more fun with fashion.”


Although personal confidence for plus-size women is increasing, only 11 percent of respondents said that plus-size women are more confident than women who are not plus-size. Some respondents pointed to a gradual shift in attitudes toward plus-size women: “We are in a size acceptance movement, teaching ourselves and others to love the skin you’re in.”

While almost two-thirds of respondents said they were “confident” or “very confident” in themselves, only 48 percent said they were “confident” or “very confident” in their personal style. Additionally, only 40 percent of respondents said they dress to flatter their shape.

“We are thrilled to see so many women talking about the role that confidence plays in their lives,” says Karen Fitzgerald, general manager of Just My Size Activewear. “We want women to feel great inside and out.”

Women everywhere should feel comfortable in their own skin. Society shouldn’t have to put a limit on how we look, it’s up to us as women to determine that. 


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